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The Kooples has been a trailblazer in the realm of affordable luxury, thanks to its iconic Dandy Rock designs and memorable advertising campaigns, which have influenced fashion trends since the early 2000s. The brand boasts a one-of-a-kind, rebellious aesthetic that defies conventional fashion norms. In present times, The Kooples continues to challenge the notion of subversiveness and has made a fresh pledge to combine playfulness, style, and the pursuit of beauty with order and disorder.