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In 2015, Sarah 'Staud' Staudinger and George Augusto founded the LA-based lifestyle brand STAUD with the belief that fashion should empower women and be accessible. STAUD focuses on design, blending timeless classics with perfected novelty for the modern woman. Emphasizing originality and joy, each season tells a detailed story, addressing our wardrobe aspirations. STAUD is like the next chapter in fashion after you've discovered your style.