Reign The Label

Reign originated in the middle of 2017 when Bridget Hudson, a stylist from Perth, and Jo Iuliano, a business entrepreneur and fashion expert, joined forces. Their initial connection stemmed from a shared appreciation for exceptional and top-notch design.

Their collaborative journey began when they undertook the task of crafting Bridget's wedding gown and her bridesmaids' dresses for her ideal wedding. As they discovered their common vision and harmonious work dynamic, their mutual inspiration led them to organically transition into crafting customized or ready-to-wear pieces.