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Established in 1951 by Achille Maramotti, an ambitious Italian entrepreneur who was only 24 years old at the time, Max Mara set out to produce luxurious women's clothing using industrial techniques. Max Mara stands out as a pragmatic brand, focusing on impeccably tailored separates suitable for executive settings. The label's ability to captivate women lies in its ability to offer timeless sophistication and versatility, which sets it apart from more fleeting and whimsical fashion brands.