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Afends, established in 2006 in Byron Bay, Australia, was initially founded by Declan Wise and Jonathan Salfield as a screen printing business for punk and hardcore band merchandise. Over time, the brand incorporated the surf and skate culture into the punk and hardcore scene of the 2000s, shaping its current ethos and style. Afends is committed to sustainability and social responsibility, aiming to create long-lasting, eco-friendly apparel that benefits both people and the planet.